Shan

Pei Shan — From Designer to Digital Baker

My name is Pei Shan, and creativity has always been at the heart of everything I do. As a graphic designer, I’ve spent years turning ideas into visuals that speak, inspire, and connect. Design taught me how to shape stories with colour, rhythm, and meaning — and now, I’m ready to bring that same creativity into a new dream of mine.

Recently, I began planning to launch my very own home bakery business on social media. Baking has always been my quiet happiness — the kind that fills the kitchen with warmth and my mind with peace. And now, I’m taking the first steps to transform this passion into something shareable, sustainable, and truly mine.

To grow this new chapter, I decided to join the Digital Builder Program. I entered with a simple goal:
to learn everything that can help me shine online — from gaining sales, views, and likes, to mastering something I believe is the future of creativity: AI skills. Digital knowledge is no longer optional, and I want to be ready for the opportunities ahead.

Through this program, I hope to learn, practice, and apply every skill directly into my bakery business and design career. I want to understand how to create content that not only looks good, but also drives action, attracts viewers, and solves real problems. Most importantly, I want to see meaningful results — whether it’s a customer clicking “Order Now,” a viewer saying “I love this,” or a follower staying for the story behind each creation.

This journey is about growth, courage, and becoming a better version of myself. I’m excited to combine my design background, my love for baking, and the power of digital tools to build something truly meaningful — one step, one post, and one creation at a time.